NOOSA TRAVEL INSIGHTS HUB
Our new Noosa Travel Insights statistics dashboard will provide members with direct online access to ground-breaking information about visitors to Noosa, travel trends and patterns that will be invaluable for your marketing and business planning.
The tourism statistics portal, designed specifically for Tourism Noosa and its members, provides rich insights into:
- Accommodation – forward bookings and comparative historical data
- Visitor mobility
- Flight searches to the Sunshine Coast.
Members will be able to use the information to see how visitation and bookings are tracking across the region and in village areas, benchmark their own performance, find out which towns and suburbs visitors come from so you can better target your own marketing, identify when visitors are likely to come, compare Noosa with competitor destinations, and many other insights.
Access to the dashboard is free for current financial members of Tourism Noosa - ALL YOU NEED IS YOUR EMAIL ADDRESS.
WHEN SIGNING IN FOR THE FIRST TIME:
YOU WILL NEED TO USE THE SIGN-UP TAB ON THE HOME SCREEN. THEN JUST ENTER YOUR EMAIL ADDRESS AND CREATE YOUR OWN PASSWORD.
We will also offer training sessions to help you gain the most from the platform - keep your eye on our emails for dates.
If you have not yet paid your membership for the 2021-22 year and would like to access the Noosa Travel Insights dashboard, along with many other benefits of Tourism Noosa membership, please contact [email protected]
It’s an online tourism statistics dashboard that has information and insights about visitors to the Noosa region
Visitor accommodation, visitor mobility throughout the region, and flight searches to the Sunshine Coast from key markets. Accommodation data shows future bookings for the entire region and individual villages, benchmarked to 2019 and 2020 as well as against competitor destinations. Historical data shows average daily rates and occupancy for each month over the past two years, length of stay and the booking lead time which shows how far ahead people are booking.
The mobility data provides a deeper dive into source markets, showing where our visitors come from, when they come, their relative affluence, which suburbs they go to when they’re here, and more.
Members can use it to inform their business planning and marketing. Benchmark and compare how your business is tracking against results for the region. See where people are coming from (down to which suburb) so you can better target your marketing to those suburbs, especially social media. See which days they visit so you know when to expect more or fewer visitors in the area.
Accommodation data is collected from all major online bookings websites, including Booking.com, Air BnB, Trip Advisor and Stayz. While the data doesn’t include direct bookings, it makes use of available data sets that represent the range of holiday accommodation properties across the Noosa region and is significant enough to be able to draw statistically sound conclusions.
The mobility data comes from 9 million mobile phone users and is 100% opt-in and anonymous.
The flight data is sourced from global flight search engine, SkyScanner.
Tourism Noosa worked with a Brisbane location analytics company, Localis, who built the dashboard specifically for us and our members.
All current financial members of Tourism Noosa can access it, and should have received instructions on how to log-in. If you are a current financial member and can’t access it, or would like to join Tourism Noosa to take advantage of it, please contact [email protected]
Each section has a brief video tutorial that explains what the data is and how you can move around the various graphs. Please take the time to watch the videos before you use the dashboard. We are also organising training sessions for members. Please ask us about these.
This section uses Cameo segmentation to rate the affluence of visitors. It uses a mix of Census data and credit score modelling. A rating of 1 is ‘Most affluent people’ to a rating of 10 which is ‘Least affluent people’.
The dashboard has a chat function (in the bottom right-hand corner of the screen). Ask your question there and the dashboard developers will get back to you. You can also suggest to them any additions you’d like to see to the available data sets.