5 steps to successfully market your Noosa accommodation brand
Stay ahead of the competition in an environment of ongoing travel restrictions. This article provides the 5 steps to include in your strategy when successfully marketing an accommodation brand. Each of these steps works towards the goals of getting more bookings and improving brand loyalty through long-term customers.
Step 1 Encourage loyalty and referrals
Does your marketing maintain a positive engagement with your loyal customers to encourage loyalty, repeat bookings and referrals? Sending consistent and engaging e-newsletters or emails to your previous guests is a great way to keep in contact with your database, encourage repeat stays and keep your brand top of mind.
Step 2 Engage with your community on social media
Often, the last thing a busy manager wants to deal with after a big day is creating a happy social media post! However, it is very important to keep your social platforms up-to-date to continually engage with your followers. A content strategy and forward schedule of social media posts is the best way to keep on top of your social media engagement.
Step 3 Get found online with search engine optimisation (SEO)
SEO can generate thousands of visitors to your website with no Google advertising expenses involved, just by making your website easier to read by search engines.
Do you rank well for the relevant keywords that your customers use to find you when searching on the Internet?
Step 4 Get in front of customers who are searching with Google Ads
Google Ads are a great way to show your offering to those who are actively searching for it. With Google Search Ads, you only pay when someone clicks through to your website.
However, enticing people to click on the ad and showing up for relevant searches are important things to get right.
Step 5 Implement cost-effective social media advertising
Have you trialed social media ads in the past and not seen any results? This is a common problem. With social media advertising on Facebook and Instagram, it is important to set up an advertising funnel that brings your target audience through a journey and on the right path to purchase. Using an ads funnel will give you a better chance of converting bookings.
Need help putting it all together?
The team at Success Marketing are accommodation marketing specialists, with over 10 years’ experience in the industry.
Book a complimentary chat about your brand, have a coffee in their Noosa Junction office or email [email protected]